Scores of doctors are taking a page from Netflix’s playbook and getting into the subscription business.
They’ve adopted a business model called “direct primary care,” whereby patients pay a periodic fee for access to primary care physicians. Since 2014, the number of direct primary care practices in America has grown more than six times over.
Doctors appreciate its simplicity; no longer do they have to fight with insurance companies over payment or getting a particular treatment approved. Patients, meanwhile, love its flexibility – they have essentially unlimited access to their doctors, sometimes for less than they’d spend with conventional insurance.
Direct primary care could inject some sanity into our health care system by relying on the same market forces that have resulted in higher-quality products at lower cost everywhere else in our economy.