Becker’s Healthcare spoke with Cathy Jacobson, president and CEO of Milwaukee-based Froedtert Health, prior to speaking on a panel at Becker’s Hospital Review 7th Annual CEO + CFO Roundtable titled, “The Digital Imperative: The Open & Shut Case for Innovation”. All this gobbledygook means she is a pretty big deal to other administrators. I was tipped off by Shane Purcell MD about her thoughts on primary care physicians highlighted in the piece:
Q: What’s one conviction in healthcare that needs to be challenged?
CJ: That every patient needs a primary care physician. As we start stratifying our patients into distinct populations based on their health needs and develop that insight further into consumer driven wants, we are finding that a substantial sector of the population does not want or need a primary care physician relationship. People need primary care but not necessarily a physician relationship. We need to stop trying to fit patients into our health system-driven model and develop the means to serve their health needs on their terms. If we don’t, someone else will.
How does that make you feel? Pretty crappy, right? I have known this for a long time. Hospitals want patients to be linked to THEM and not you as a doctor. You should have noticed their commercials over the years with hospitals saying “as your healthcare provider”, etc. It is about wordplay and confusion to make patients feel that the hospital is the doctor and the doctor is the hospital. We know that this isn’t true. If doctors and nurses left the system then they pretty much just have an empty building.
Read the full article at Authentic Medicine.